The Bachelor of Business Administration (BBA) program at The Assam Kaziranga University is a comprehensive four-year undergraduate course designed to equip students with a robust foundation in various business disciplines. The BBA curriculum encompasses a wide array of subjects, including marketing and human resources. This diverse coursework aims to provide students with a holistic understanding of business operations and the strategic approaches.
The program employs an interactive and experiential learning approach, incorporating case studies, real-life scenarios, role-playing, presentations, and group work. This methodology ensures that students can apply theoretical concepts to practical situations, enhancing their analytical and decision-making skills. Potential career paths include positions in marketing, human resources, operations, and entrepreneurship. The program's comprehensive curriculum and practical training equip students with the skills necessary to excel in both corporate and entrepreneurial ventures.
Marketing specialization in a Bachelor of Business Administration (BBA) program provides students with a strong foundation in marketing principles, strategies, and real-world applications, preparing them for diverse roles in brand management, digital marketing, sales, and market research. This course allows students to apply theoretical knowledge to practical scenarios, developing comprehensive marketing strategies for real or simulated businesses, including market research, product positioning, and promotional planning. This course also develops analytical, strategic, and creative skills, preparing graduates for dynamic careers in advertising, digital marketing, market research, and business development.
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Human Resource (HR) specialization in a Bachelor of Business Administration (BBA) program equips students with essential skills to manage and develop an organization's workforce effectively. This course provides students with insights into evaluating employee performance through structured assessment techniques, goal setting, and feedback mechanisms to drive motivation and career growth. This course prepares students for careers in talent management, corporate HR, labor relations, and training & development, enabling them to contribute strategically to workforce planning and organizational success.
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| Fee | One time admission Fee | One Time Registration Fee | Tuition Fee |
|---|---|---|---|
| FOR NATIONAL STUDENTS | Rs. 25,000 | Rs. 10,000 | Rs. 35,000 PER SEMESTER |
| FOR INTERNATIONAL STUDENTS | $390 | $1,300 | $400 PER SEMESTER |
| SPECIAL SCHOLARSHIP SCHEME FOR NATIONAL STUDENTS | |
|---|---|
| 95% & above in last qualified exam | 100% Scholarship on tuition fee |
| 90% - 94.99% in last qualified exam | 70% Scholarship on tuition fee |
| 85% - 89.99% in last qualified exam | 50% Scholarship on tuition fee |
| 80%-84.99% in last qualified exam | 30% Scholarship on tuition fee |
| Ward of Defence Personnel | 25% Scholarship on tuition fee |
| Person with Disability | 25% Scholarship on tuition fee |
| Sports Person | 25% Scholarship on tuition fee |
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