Corporate rebranding, Will it lead to better performance?
"What is in a name? That which we call a rose by any other name would smell as sweet" - Romeo and Juliet by William Shakespeare, ca. 1600.
A brand's name can make or break it. Did you know that many household-name companies started with completely different names? How did the company perform post the name change? Even Facebook had rechristened itself to Meta last week. Will it improve its performance?
Let us have a detailed discussion on it.
Time: Nov 7th, 2021 04:00-05:00 PM India
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